Insights.
Basic rules for vertical-era characters
Build vertical-era characters that move the loop: clear jobs, readable tags, fast wants, 10-ep micro-arcs, and zero pain-sponges. Craft that converts.
Obs.
FlareFlow used the MIP Cancun main room to put numbers on the board. The app launched in April and, by the company’s account, posted about $500,000 in its first month. Today it says its shows reach 177 countries with 11+ languages at launch, dubs and subs are a
Obs.
Week of Nov. 15–22, 2025 MIP Cancun: the hallway whisper became a main-room business call Cancun put “Micro Drama, Mega Audience” on the Moon Palace Theater stage with Inter Medya’s Can Okan, The Mediapro Studio U.S. & Canada’s JC Acosta, and COL/FlareFlow’s Shawn Wu,
Review.
Hello everyone, Amy is back. Today we’re reviewing NetShort’s buzzy new title, Pregnant with Billionaire’s Twins, Love Begins. A broke college girl, a “celibate” CEO, one reckless night, suddenly she’s carrying twins while her family pushes an abortion and his dynasty scrambles for an heir, pulling
Two things can be true at once: micro-dramas are still scrappy, and they’re already big business. Outside China, the format generated about $1.4B in 2024 and is forecast to hit $9.5B by 2030, a curve steep enough to make every studio, streamer and creator pay attention. This
The Top-Ranked Show That Proves the Market Is Broken.
This piece is by Amy — entirely personal opinion.
Treat the feature as source ore, not a finished object. The goal isn’t to preserve its shape; it’s to extract its charge: the conflict, the humiliations, the reversals, the secret you can’t unknow, and recast that charge into 90s engines. Start with the spine, not the chronology
(Heads-up: this review contains mild spoilers, consider before reading.) Caroline Smith doesn’t play the victim, she prosecutes the pattern. A hyper-competent “abuse intervention” pro gets swept into a too-neat blind date with Richard, a silver-tongued divorce attorney who sells therapy-speak and safety. The courtship is fast, the marriage faster
A note from one screen-addicted filmmaker to another
Join the Reel.
We unpack how vertical micro-dramas get financed, produced, launched, and measured: practical takeaways for creators, producers, and platforms.
MIP Cancun puts vertical micro dramas on the main stage, Forbes spotlights Vigloo’s AI “long-verticals,” and field notes from our UCLA forum. Catch the signals.
ReelShort’s 71-episode taboo romance turns rescue fantasy, tight close-ups, and cliffhanger cadence into 356M watches, showing how vertical dramas convert.
Part 2 of our vertical-drama field guide: social-friction plots, plug-and-play “nuke” characters, repeatable arenas, ASMR cues, and cadence that converts.
Two panels. One playbook. On Nov 14 (1–3 PM) at UCLA, creators, producers, and platforms unpack how vertical micro-dramas are made, financed, and distributed.
Disney puts DramaBox on the Burbank lot, Holywater inks a 70-show pact, Fox’s 200+ title plan stays live, Digiday’s $11B charts land, and ISDA hands out awards in Hollywood.
Post-strike Hollywood slowed; phone-first vertical dramas surged. Inside the $1.3B U.S. market: budgets, funnels, ARPU, and a producer’s playbook to win.
Creator guide to 1–2 minute micro-dramas: identity flips, contract marriages, enemies-to-lovers, and workplace fame plays—hooks & set pieces that drive paid unlocks.
Creators, producers, and platform folks, we’re bringing the 9:16 conversation into the room. Real Reel™, in collaboration with UCLA Center for Chinese Studies ↗ and the International Short Drama Association ↗, will host a two-panel forum putting both the craft and the business of vertical shorts on the table. Seats
This week there isn’t a flood of headline deals, so let’s use the quiet to zoom in on distribution. We’ve been hyper-focused on vertical-drama apps, but there’s a parallel signal: more mini-series producers are releasing directly on YouTube. Today, let’s study that path, and stack
Tail Hooks That Drive the Next Tap: Trade playbook for vertical drama: cut on action, leak fallout under black, answer in 10s, pivot by :45, objects carry cost, faces carry payoff.
Creator-first note: this is a craft-and-market read you can borrow from. A year after its October 2024 launch, The Missing Master Chef is still hovering on the hot charts for vertical dramas: an unlikely long tail for a dubbed import built around Chinese cuisine. The buy map skews unmistakably European;